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Why travel when you can tweet?
If you can stay in touch with family members on Facebook, Twitter, Google+ and other social media outlets, then is there is less a need to get in the car or plane to visit them in person? Indeed, 12%...
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Hotels using new Olery Feedback system to head off social media pain
Several hotels are using a new solution, Olery Feedback, to solicit input from guests onsite and electronically as a means to respond to their concerns and t0 head off complaints about the property in...
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Is a social networking bill of rights needed for travelers? [INFOGRAPHIC]
There are reports that some employers are asking job applicants for their social networking passwords or to friend the head of human resources so the company can take a closer look at the applicants’...
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American Airlines sues blogging ex-employee and alleged moles
This isn’t exactly of CIA-KGB proportions, but American Airlines has sued an ex-employee who publishes The Sky Steward blog and unidentified current airline employees who allegedly are conspiring with...
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Namibia Tourism Board syndicates customized Facebook app for tour operators
As part of its new Conservation Destination online marketing campaign, the Namibia Tourism Board is taking the unusual step of of syndicating a co-branded and customizable Facebook app for tour...
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Professional association of innkeepers international responds to social media...
For businesses large and small, the debate rages over the appropriateness of taking to social media to voice personal political opinions – especially for small travel businesses intricately linked to...
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British Airways’ barometer measures Olympics buzz in real-time
Using the hashtag #homeadvantage, British Airways has created a clever way to visualize the social media buzz surrounding the Summer Games in London. Dubbed the Social Symphony, the first-of-its-kind...
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Beyond social, research shows hotels looking offline to drive direct bookings
Thought-provoking new research by Ecole Hôtelière de Lausanne and RateTiger suggests hotels are looking beyond the marketing channels of the online ecosystem towards more traditional paths to direct...
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Flip.to continues signing up hotels to its social media marketing platform
Flip.to, a hospitality marketing platform that turns their guests into engaged brand advocates recently profiled on TLabs, has signed its largest hotel to date: the iconic Riviera Hotel & Casino on...
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Thomson turns to Google+ Hangouts to welcome resort guests
British holiday brand Thomson, one of the largest in the UK, is rolling out a new welcome program designed to acclimate holidaymakers prior to arriving at their destination resort. Dubbed iAdvisors,...
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Celebrity spotting: Wavii reveals top 10 star-studded destinations
Social curation platform Wavii has provided some very useful data for those seeking to observe celebrities in their natural habitats: the top 10 destinations to spot celebrities, as reported by their...
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Is your digital marketing on track? [INFOGRAPHIC]
Social media is a constantly evolving enterprise, a task of shifting complexity that requires regular strategic check-ins to determine whether everything is still working towards a brand’s identified...
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From operations to compensation: How social media is changing hospitality
NB: This is a guest article by Michelle Wohl, Vice President of Marketing at Revinate. Over the many centuries that the hospitality industry has existed, technology has rarely changed the way that...
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The billboard effect: One resort’s journey towards a true social ROI
The noise surrounding social media’s true value to the bottom line – the much-derided “social ROI” – has reached fever pitch recently, with some studies suggesting that many airlines have no ROI value...
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A Photographer’s Journey ties travel images to a real-world exhibition,...
Le Méridien and Air France have a life-long bond: Le Méridien was founded in 1972 by Air France as a home-away-from-home for their customers. The original hotel was in Paris, and, with its 1,000...
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Check this: The world according to Foursquare [INTERACTIVE]
Curious about what 500,000,000 check-ins would look like on a map? The placehounds over at Foursquare have indulged our collective curiosity, delivering an interactive infographic that plots the...
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Social media demographics in 2012 [RESEARCH]
After a spirited discussion about privacy and social media last week, curiosity led to some research on the demographics of social media users in 2012. Understanding the demographics of chosen social...
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Despite lack of ROI clarity, brand managers will increase social media spend...
Brands are optimistic about emerging marketing channels and will increase their social media spend in 2013, according to an extensive report on the outlook of brand managers by Vizu/Digiday. Five...
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Unleash the Timeline: Creative use of Facebook brings home the history of travel
Like any new feature rollout, Facebook’s Timeline has become a creative showcase for individuals and brands. Travel organizations have an especially fascinating opportunity here, given the richness of...
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Barometer: How does your Facebook page stack up?
The endless development cycle of today’s startups means that marketers must be constantly on top of the latest rollout of their most-used tools – so when Facebook announced last month that there was a...
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